Any business can use the internet for international sales and lead generation. And yet brick and mortar companies often do not take the time to study how they can create their own international business from their physical office.
Here is a basic outline of how information products are used to generate sales on the internet.
The Internet is an information source. It has been widely commented on that people do not want to pay for information any more. To cite one source: Seth Godin writes about this phenomenon in his books and blogs.
How many people have a complete set of the Encyclopaedia Britannica at home, and how many use the internet for information research?
For many people today, the initial reflex to find information is to go online. This holds true for people in many, many countries. Since you can get all the information you need for free on the Internet. Why pay for it?
Here are the two main categories of information available on the internet:
¤ General online content – also providing excellent organic SEO value for the publisher
¤ Information products, given away for free, as an incentive to subscribe to something, or for sale online.
General online content can be put online in websites, social media directories, blogs, forums, information directories and other sites such as YouTube, DailyMotion or Wikipedia.
Information products come in various formats:
¤ EBooks,
¤ Teleseminars,
¤ Video training in online format or on DVD
¤ E-Courses delivered automatically by email in text, audio or video formats,
¤ Membership sites in various formats
¤ Subscription based online training
Infopreneurs use these information products to create product funnels with products at varying price points. From the initial free incentives through low priced front end products and on to packages sold at thousands of dollars.
Infopreneurs use information products as a stand alone business. There are several online business models that create an automatic stream of income once in place.
Other offline businesses typically use front end information products online to either
¤ Create an online lead generation tool for their offline business
¤ Create a new stand alone business model
These information products have been sold on the internet for a while now. And there are a few changes in the information product business.
¤ There is a decrease in the price of eBooks buyers are willing to pay for.
¤ Infopreneurs are using low priced incentives to get people to sign up on forced continuity membership programs.
The changes in online business may make offline businesses wonder whether there is any point for them to get into online information products.
But these changes do not affect the fundamental business opportunities for international development through information products.
Don’t forget the first point made above.
People all over the world expect free information on the web. And when they need information they look for it on the web.
People will spend money to implement this knowledge, learn skills, get ideas, and for quick solutions on how to use this information.
In international business development information products are:
¤ An effective tool for international market research – creating authority, online visibility, inciting feedback – when used with the right online channel, and with the right content.
¤ An international lead generation tool – in an integrated marketing strategy, and with the right content.
This is the reason why brick and mortar businesses interested in international development need to implement an online content and information product creation plan.
You can run your own international market research right in your current office location. An online information strategy gives you:
¤ Flexibility on how you run your own international market development.
¤ Control over risks in traditional international business development
¤ Control over the pace at which you want to expand
¤ An international lead generation tool which you can tweak real time, at no cost.
Brick and mortar businesses need to look at how they create their online presence. Providing content in the right format and within the right strategy gets you more international clients.
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