Video marketing is becoming more and more mainstream. The videos are being used on websites more productively than in the past. Place On The Home Page
Internet video's can be used on your home page, it is best if the video does not launch automatically because there are people that don't like the intrusion and prefer to have audio and video optional.
Put In Fixed Screen Placement
There are several companies that create video that seems detached from your actual site and even when the screen is scrolled, the video will remain in one corner. This is very effective when the video is in the bottom right hand corner and has a white background. The white makes the video very evident. This type video can be set to play automatically or to launch when selected by the user. Some versions allow the video to start after a set amount of time.
Place On The Left
Never hide your video but place it on the left side of the screen in the zone where a person will naturally see it. Have text or a graphic pointing to the video very briefly stating the topic and length of the video.
Give Length Of Video
Given the choice between 2 videos, one of unknown length and one clearly marked as a three minute video, a viewer is more likely to watch the 3 minute video simply because he knows the maximum amount of time needed.
Make It Easy To Mute
If you launch your video automatically make sure there is an easy way to mute the video or to stop it.
If you do not have these options you will have a very high percentage of your site visitors that will simply close the browser window instead of being tortured by a video that they did not choose to see or hear. And yes, that is how some people will think about your video.
Create A Special Sub Page
A video or set of videos on a subpage can be a very effective sales tool. With a link from your main page that clearly states the "video tutorial page" or "video testimonial page" will attract a certain audience.
Those who choose to go to a video page are usually going to watch at least one video.
Create A Series Of Videos
When making a series of tutorials you have to be sure to make a link from the end of the first video to the second, drive the client to the next video.
Link To Your Videos
Including a link in your advertising, newsletter or ezine can be very beneficial. Your audience is already receiving some form of communication from you by their choice. Adding a well defined link to a video or video series can be powerful.
This is a good way to increase your time with the reader, but only if your video is well done.
Remember that there are some products that sell better with audio and video. If your product is one of these then make sure you take advantage of video.
Put A Video On Your Sales Page
It is becoming more common to have a video on a sales page or a squeeze page. Very often the sales line will follow each benefit with a brief video.
Add A Thank You Video With An Up Sell
Following an online sale, a video can be useful on a thank you page offering something special to your clients. This would be a product specific video for the product just purchased or an up sell to the next product your client will want to buy.
Preview A DVD For Sale
A final use for a video can be to include clips on your site of what will be included on a full length DVD that you are selling. Similar to the preview for a theatrical release of a movie you can have an online video that gives 15 to 30 second of your presentation.
This is being used well on several sites that sell DVD's to past seminars. One site changes the video weekly to give a different useful bit of information from the DVD for sale. Since the information is changed weekly it does drive some return traffic.
Translate
Since a video is easy to edit it is possible to make multiple language versions of one video by dubbing the voice. If the person speaking is famous and you want to keep their voice, subtitles are simple to create and to add on top of a video.
Take advantage of the Internet Video Marketing possibility and if appropriate make multiple language versions of your video.
Targeting a foreign audience may open a whole new part of the world to your products, and little additional cost.
Be Selective
Be selective on where you place your videos, your clients have to see the video, but should not think that video is their only option. Consider all the possibilities where video can work for you.
It is not only one web page that can benefit from your video, place the video where it will help your sale the most.
Practice and try new things.
Video marketing can work for you!
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