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Website Globalization - How To Localize Your Website
Companies often adopt a progressive approach to localization. In part due to the time it takes to translate the website, the investment in translation, and also to refine the local marketing strategies. In this case, the company will localize the website before translating all of the web content. Local users respond well to this if they have something in their local language and you show them clearly where to go to find further information. The key is to keep the links open to the more detailed information during the transition and to label them clearly and appropriately for the native user. For your localized website to communicate well you need a certain depth of content. As translation costs are expensive and time consuming, companies often prefer to take this transition slowly, to adopt their website as closely as their website templates allow them to the local markets. This is why initial localized websites often feel little more than a brochure and do not create a good user experience. If you give some thought to this transition process, the website can be transparent about what the extent of translations. This gives the user control over his experience with your website. Online communication will continue. The localization of your website also involves tailoring various website elements to the local culture. Icons, photos, local holidays, date and time formats and search engine promotions. Only after all of these elements have been researched and modified will the international user feel « at home ». Your website is then operational in a foreign country. This is website localization. - - -
You can also read up on how different cultures communicate and use their websites. You will find a list of books in the Resource section of CindyKing.biz. Get a free special report that gives you the 8 Steps To Develop Your International Business easily from where your business is now. This valuable report is yours when you sign up for the Get International Clients free weekly newsletter, with easy to implement tips and case studies to help you develop your international mindset and get you more international clients today. Get yours now at http://cindyking.biz/get-international-clients/ |
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
Cindy King
International Internet Marketing
cindyking.biz
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This intel was contributed by Cindy King
Cindy King
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May, 2012
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