Your international business development can easily be jeopardized with bad sales and marketing copy. In international business development using your domestic sales and marketing materials will jeopardize your international results.
For all of your foreign clients you will need to have your sales and marketing materials written for your foreign country.
But how can you avoid translation blunders? Well let's side-step the question of translation.
There is one important rule for getting high power sales and marketing communication:
* You need the right person to do the job.
And the same rule applies for copy that gets results in a foreign language.
* Not just any "right" person.
If your business is worth anything, you need to have all of your sales and marketing materials written, or at the very least proof read in detail, by a professional who is an expert in your particular business and good at writing sales materials in his own country.
The professional may be called different titles in different countries. He might be called a "copywriter", or a "communication expert", or a "marketing expert". You will have to double check that this professional does actually write good sales copy for his job.
This will give you quality sales copy in the foreign language.
Having the right professional write your sales copy is often much better than having a professional translator translate your sales copy into a foreign language.
The right person will look at all of your marketing and sales materials to understand all of your current sales points. He will then "translate" these sales points culturally to the his own market and write you good sales and marketing materials in the foreign market.
The Right Foreign Writer's Profile
Just to emphasize this again, ideally the person writing your sales and marketing materials should:
* Be of mother tongue in the foreign language
* currently live in your target market
* be a active professional in writing good sales copy
* have a significant professional background in your business
* be highly fluent in your language to fully understand your marketing communication to your current markets
If the writer does not meet any one of these points, your sales copy will lose its power to generate foreign.
If two or three points are missing...maybe you should revise your objectives.
Real World Challenge
In the real world, businesses do not take the time to get their international sales and marketing materials written by someone meeting all of these qualifications.
Companies don't want to spend the time to find the right person, don't know where to find him, or don't want to wait for the translations.
Companies also imagine the translation budget will be way out of their means without trying to find the right solution to fit their budget.
And yet you might be closer to finding the right person than you think.
Guerrilla Solutions To Get Good Foreign Copy Fast And Cheap
If your international business development is on a tight budget, why don't you ask questions when doing your foreign market research over the phone? Start networking "over there". Ideally you need to find a writer living and working in your foreign county. So starting there makes sense.
Keep networking, find out where such people are located, what their job titles can be, whether other professionals also need to do good writing. Keep looking.
You might find a foreign sales agent who would write your sales copy for you for a higher commission selling your product to clients in his country. A good international sales agent might already be doing this for his clients.
If you start off by limiting your foreign sales content to a single landing page and a monthly foreign communication tool for example, you will find it easier to find the right solution quickly. As you become more familiar with the international landscape you will know where to look for better solutions.
Thinking outside of the box and using both the phone and the internet will help you find the solution you need to get great sales copy in a foreign language.
This will give you sales copy guaranteed culturally blunder-free.
And more importantly, your sales copy will have the power to get you international clients.
You can also read up on how different cultures communicate and use their websites. You will find a list of books in the Resource section of CindyKing.biz.
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